Reading the Current: How Data Analytics Is Changing

Like a kayaker reading the river ahead, navigating today’s data landscape is about more than simply moving forward—it’s about reading the current, anticipating what’s ahead, and making thoughtful adjustments along the way.

Building a consulting business has felt much the same. Over the past several months, Matt and I have had the opportunity to explore new tools, connect with clients, and refine the direction of ClearCurrent Analytics. One thing has become increasingly clear: successful data analytics today is about much more than building dashboards.

Today’s analytics professionals are expected to wear many hats. Beyond creating dashboards, that means understanding how artificial intelligence can improve productivity, developing skills in data science and machine learning, and selecting the right analytical techniques for the problem at hand. As the analytics landscape continues to evolve, success depends on staying curious, continually learning, and adapting to new technologies while keeping the focus on solving real-world problems.

Interactive dashboards remain an important way to communicate information and support decision-making. They’re only one part of the process—but an important one—because the best dashboards tell a story. A well-designed dashboard should do more than display numbers. It should provide context, spark curiosity, reveal patterns, and encourage people to ask better questions.

Every dataset has a story to tell. Sometimes it’s about sales, production, or operational performance. Sometimes it’s about understanding the subsurface—where additional oil recovery may be possible, where carbon can be stored safely, or where geothermal energy has the greatest potential.

Sometimes it’s about one of the world’s most recognizable toys.

LEGO might seem like an unusual place to begin a discussion about modern analytics, but it offers far more than colourful bricks and childhood memories. One of LEGO’s greatest strengths is its ability to inspire creativity across generations.

As a child of the 1980s, I remember opening an iconic red LEGO storage suitcase filled with brightly coloured bricks, minifigures, and those rounded green trees, then spending hours building houses, vehicles, and imaginary landscapes. Decades later, my family found ourselves immersed in a different LEGO experience as we assembled the LEGO Hogwarts Castle, complete with hidden underground chambers, the Potions classroom, and Wizard’s Chess. The sets have changed dramatically, but the sense of creativity and discovery remains remarkably familiar.

So when I discovered that Maven Analytics offered a guided Power BI project using LEGO set data from 1970 to 2022, I was excited to see what I could create with the data. What I didn’t expect was that a single visualization would spark questions that led me well beyond the dashboard itself. That’s the power of analytics. Sometimes the most valuable outcome isn’t the dashboard you build—it’s the questions it inspires you to ask.

See the dashboard in our next post, Reading the Current: Exploring the LEGO Story Through Power BI >>